Orange Blog

Every Travellers nightmare

There are times that staying away from home can be a nightmare.

Hotels must evolve!

Hotels “will miss a huge business opportunity” and become reliant on third parties if they continue to resist evolving to the online marketplace.

15 essential activities for hotel sales and marketing leaders.

Another great article on the core essentials for a hospitality sales and marketing plan!


You may be thinking about all the things you want to/need to invest in, to make 2018 successful. Does your website feature in your planning? There are some key points you should look at in regards to your digital strategy and motel website.

Game of Thrones

We here at Orange Marketing are big fans of Game of Thrones and see many great lessons, themes & quotes we can take on right here in the motel/hotel industry. If not a fan, don’t worry, the rules will still apply to your business and setting budgets for the new year.

Your Policy Page

Your Policy Page is just a boring, straightforward page providing the finer details and ins & outs of conditions for your property…RIGHT? Not so…

Audit your systems

Lynne Lawson

Time to assess your digital requirements - this is an ideal time of year to assess what tools you need to upgrade before the busy Summer Season

How Text Messaging Can Improve Hotel Customer Service

Ken Rhie is the CEO of Trumpia

The hospitality industry is competitive, and quality customer service matters. When you want to provide great deals to your customers, you have to know your customer and know what is important to them.

How to build a customer loyalty strategy


One of the greatest challenges facing the accommodation industry is the growing volume and pace of competition. Competition has allowed for increased choice and greater value for money for the customer

7 Web Design and SEO Best Practices For Your Small Hotel

Little Hotellier

Your website is one of the most critical marketing tools for your small hotel. It’s often the first impression potential guests have of your business and brand and it’s what drives traffic from search engines.

Lessons learnt about Expedia and OTA’s in general

Deborah Tawa

I had the opportunity to go to a session with Expedia last week. To start with, I was slightly frustrated by the way they claim to “help us with our bookings”, all I could see was the fact that I had to pay 15% commission and just because everyone else was on Expedia I had to be as well....

How to choose the best property management system for your hotel

Preno HQ

Accommodation owners and operators are already time poor with the many duties the role encompasses. This is why a system that removes repetitive tasks and automates time consuming processes is a vital component for front desk and back office operations.

Why have a strong brand

Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client. Your brand is your business identity

Online Reviews - by Siteminder

For hotels to sustain a profitable revenue stream there are many factors they must maintain. One of those is their online presence and reputation – and the clearest indicator of a hotel’s reputation is often found in online reviews.

Why is AirBnB eating into the Hotel Market

The reason that AirBnB is eating into the Hotel Market isn't what most people think... it is simply the great technology that is being used. Time for the industry to step up.

Beautiful images for your website

Inspiration is all around us and spring is often considered the most inspirational time of the year. Time to get your camera out?

Should You Use Hashtags on Facebook? Here’s What the Research Says

Social Media Today June 19, 2016 Andrew Hutchinson

Hashtags are one of the most commonly queried elements of social media marketing, particularly amongst people just starting out. And that makes sense – hashtags can be confusing as they’re not words within a sentence, necessarily, but topic matches that help improve discoverability

Understanding Digital Marketing for your Hotels

Marcos Cadena, VP of Digital Minor Hotels hosted a PR Forum on the 16th of June 2016 on a topic that many believed was very timely for PR and Marketing communication professionals – ‘Digital Marketing in Hotels – The Good, The Bad and The Ugly’. Marcos Cadena, Vice President Digital, E-Commerce & Distribution of Minor Hotels was one of our panelists and after the event was kind enough to go into deeper into details on several of the topics that he spoke about during the panel discussion.

Digital Marketing is for everyone

I am never entirely sure why the word Marketing can still get small to medium businesses running for the hills. In this day and age a strong marketing plan is important for everyone

Juice up Your Business With 5 Lessons From This Everyday Fruit

Here at Orange we know what Hard work is like, so when we read this article via we had a smile and went back to job at hand!

Does your website have great content

Lynne Lawson

You want people to read your website. Let’s face it – first impressions count. Research suggests an employer makes up her or his mind about an applicant in a job interview very, very quickly. The same is true of websites, often the first impression someone has of your business.

"a fresh approach to marketing"

Business marketing used to be about fitting in - today it is about standing out!   Our Orange team have discovered that the art to great marketing is about building relationship.  Us with our clients, you with your clients.  It is about establishing what makes your business different than your peers and competitors!  

We have successfully worked with a large variety of businesses over the past 6 years.  There has been a large focus on working within the accommodation and hospitality sector, but there is equally as much focus in talking to other small to medium busineses throughout NZ.   No matter what business there is a distinctive marketing business plan that is right for your company! 

We work with enlightened, forward thinking companies and build marketing programmes that create visibility, awareness and differentiation.  If, like us you believe that you can't solve new problems using old solutions then get in touch!

Orange Marketing offers a range of online marketing services...

Online Marketing Support

Our online editors understand that digital sites need to be constantly updated and monitored. In the world of accommodation this also includes TripAdvisor,, Expedia, Trivago and other OTA's sites Regular editing will ensure more bookings.
Online Marketing Support

Help your site to stand out in the crowd

What makes your accommodation or restaurant website different or better than others in your industry? Images and Images. The power of great images can often be overlooked. Added to this some great content and a strong brand for your business and a great digital strategy can then be built around this.
Online Marketing Workshops

Social Media Marketing

Everyday the question arises - what is the value of social media and what ones are relevant within the accommodation industry. Before a solid Social Media profile can be established it is vital to assess what is your brand. From there a comprehensive plan can be devised. Facebook and Instagram work well together and we help find ways to promote your business.
Social Media Marketing

Search Engine Optimisation

This is a very popular area of website marketing. Thousands of dollars can be spent on Search Engine Optimisation (SEO), but if no one can find your website, then that money is wasted.
SEO Marketing

Online Newsletter Campaigns

Sending email newsletters is a very effective way of communicating with a large group of people. We work with you to find the best way for your business to communicate online.
Online Newsletter Campaigns

Website Content Writing

The best content writing comes from collaboration. We work with you to make sure that your site says what you want it to say, and what you need it to say. You know your business - I'm just here to help!
Website Content Writing

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Orange Marketing Partners and Clients